Sneaker Market Trends: What's Hot in Q4 2024's Resale World
The sneaker resale market has undergone a fascinating transformation in 2024, with emerging brands, unexpected collaborations, and shifting consumer preferences reshaping the landscape. In the latest StockX quarterly sneaker resale report, we take a comprehensive look at the evolving landscape of sneaker and streetwear resale.
Rising Stars: Beyond the Usual Suspects
This year has seen a remarkable surge from brands typically overlooked in the past. One standout performer has been Asics, which has become the fastest-growing searched sneaker brand.
The Gel-1130 model, in particular, has exploded with over 1,000% increase in trades. Similarly, PUMA has made significant waves, with a 200% search increase driven by nostalgic models like the Speedcat and Palermo.
Collaboration Magic
The most sought-after releases demonstrate that unique design and strategic partnerships continue to drive market excitement:
- A vibrant Nike Air Force 1 Low collaboration topped charts with a 255% price premium
- Jordan's Medium Olive Low OG SP followed closely with a 222% price premium
- The Travis Scott University Red Jordan collaboration rounded out the top performers with a 201% price premium
Performance Takes Center Stage
Performance footwear is no longer just functional—it's fashionable. The Anthony Edwards adidas AE 1 collection has already generated over $3.5 million in sales. Running shoes like the Nike P-6000 are seeing explosive growth, while brands such as On Running have experienced an 180% search increase.
Nostalgia Sells
Retro styles continue to capture consumer imagination. The Onitsuka Tiger Mexico 66 collection saw an astounding 850% trade increase, while adidas' classic Spezial silhouette has seen a 543% search spike.
Streetwear's Ongoing Evolution
The apparel market remains dynamic, with brands like Denim Tears, Hellstar, and KITH driving significant interest. Denim Tears, in particular, has seen nearly 500% year-over-year trade growth, with its iconic cotton wreath design sweatshirts becoming must-have items.
Consumer Wishlist Insights
Holiday wishlists reveal telling trends. Top sneaker picks include Jordan 4s, Yeezys, and Nike Dunks, while apparel favorites center on hoodies from Fear of God's Essentials and Denim Tears.
Unexpected Trends
Beyond sneakers, the market has seen some surprising developments. Character toy brands and unexpected accessories have found significant traction, demonstrating the increasingly diverse and unpredictable nature of contemporary resale markets.
The current landscape reflects a consumer base that values innovation, nostalgic design, and strategic marketing. Brands that understand this nuanced approach are the ones capturing attention and driving sales in this dynamic marketplace.
As the year draws to a close, one thing is clear: the sneaker resale market continues to be a vibrant, ever-evolving ecosystem of culture, design, and commerce.
Ready to start your collection hassle-free?
Check out our marketplace: https://metaz.io/explore
Custody your sneaker collection: https://metaz.io/custody
Join our community: https://discord.gg/metaz