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104 posts

More Holiday Sales Doesn’t Mean Higher Sneaker Prices

Holiday sales do not equal higher prices, over a grainy streetwear editorial photograph of hands inspecting a sneaker in a resale shop.

Holiday transaction volume and resale margins are different measures. What historical research can—and cannot—tell sellers about inventory, turnover, and the cost of waiting.

Six of Seven September Jordan Retros Traded Below Retail. What Should Resellers Buy Next?

Six of seven September retro Jordan launches traded below retail in an October 9 tracker. A closer look at entry prices, net margins, and finding an actual buyer.

The Vault Model Already Works For Assets.

Vault the asset, verify it once, trade ownership digitally, redeem the physical item on demand. Cards have already demonstrated the model has demand at scale.

StockX Just Made Authentication Optional. Look at What That Signals.

On June 24, 2026, StockX launched StockX Listings, its first marketplace for used sneakers and vintage apparel. The detail nobody covered is what happened to authentication.

GOAT Launched a $70 Discount Marketplace. Here's What That Signals.

On March 31, 2026, GOAT Group launched Sneakers.com. A separate e-commerce platform offering brand-new footwear at an average price point of $70.

StockX Live and What It Means for Resale Transparency

StockX announced StockX Live this summer: a real-time auction format built into its existing app and website. Auctions start at $1. Categories include sneakers, apparel, trading cards, and collectibles. What does this mean for sneaker resale?