Sneaker Resale Market Trends & Opportunities 2025
Top Brands and Market Leaders
Nike maintained its position as the best-selling sneaker brand for the third consecutive year in 2024.
The top five sneaker brands remained unchanged, with Jordan, Adidas, New Balance, and Asics following Nike in that order. In the non-sneaker category, Ugg and Crocs held onto their first and second place rankings, respectively, for the second year in a row.
Emerging Trends and Growth Stories
Several brands experienced remarkable growth in 2024:
- Anta, a China-based brand, saw a staggering 1,901% year-over-year increase in sales, largely driven by Kyrie Irving's signature shoe, the Kai 1.
- Maison Margiela experienced a 425% growth in trades.
- In the apparel category, Polo Ralph Lauren's sales surged by 600%, attributed to the "Ralphcore" trend on TikTok.
Looking Ahead to 2025
As we move into 2025, industry experts anticipate several key developments:
- New brands are expected to gain traction in the competitive sneaker resale market.
- Creativity will be a crucial factor in winning over consumers, as evidenced by innovative designs like New Balance's 1906 sneaker loafer and collaborations like Simone Rocha x Crocs.
- There may be a potential recovery in resale prices and price premiums for Nike and Jordan Brand products, contingent on Nike's commitment to a scarcity-based model.
The resale market demonstrated its resilience in 2024, with over 100 brands achieving record sales on leading platforms. As we look to the future, the industry remains optimistic about continued growth and innovation in the sneaker resale space.
For more detailed insights and to explore the full range of products discussed in this report, visit the full market insights report.